If you have taken notice on exciting new bags from the 160 years old house of Loewe lately, it might because since the beginning of 2008, 34-year-old Stuart Vevers has taken over the helm as the Creative Director of the house and injected new life into the under-the-radar brand. Vever’s resume is among the most powerful ones in the industry today with footprints from Calvin Klein, Bottega Veneta, Givenchy, Louis Vuitton, Luella Bartley to the most recent Mulberry where he was responsible for the popular Roxanne tote and Mabel bag. Vevers won the Accessory Designer of the Year in the British Fashion Awards 2006. Loewe, on the other hand, is one non-Italian/ French house which prides itself with strong heritage in leather goods comparable to that of Gucci, Hermes and Bottega Veneta.

Since his debut collection for the house (Fall Winter 2008), Vevers has constantly delivered pieces worthy of sharing the limelight with the house’s almighty signature Amazona bag. Will he be able to bring the brand to appeal to the commercial mass like he did Mulberry? Or perhaps the question is whether we ever really wants to? Afterall, both the brands and the designer have always been equally low-key.

Unfortunately Loewe pieces are distributed only offline via their boutiques at this point of time making them more exclusive. Visit loewe.com for the catalogs or contact the nearest boutique to you.

Image is courtesy of elpais.com