The Jackie O’ a.k.a Bouvier is probably Gucci’s most iconic bag. Jackie O’, the former first lady of the United States, whom the bag was named after was often spotted wearing one on her shoulder and marked a mile in the history of the brand. As of now, the bag is one of the most iconic bags ever created in the fashion history and Gucci has Jackie to thank for that. Decades after its original creation, the bag has been reinvented times and again. For Spring/ Summer 2009, Creative Director Frida Giannini gave the icon a face-lift by blowing the size up to larger than ever (18 3/4″W x 15 1/3″ H x 2 1/3″ D) and adding a long strap, making the bag a sling bag too. This is what i love  most about Frida Giannini. Being a younger designer, she has better understanding on the practical side of fashion, yet she is seasoned enough to not be submissive and remain original.

Some versions of the New Jackie for Spring/ Summer 2009 (from left to right):

Top row: Crystal GG fabric (USD2,995), Coral leather (USD3,100), Brown distressed leather (USD3,150)

Bottom row: Brown Guccissima (USD3,250), Brown Phyton (USD5,900), Brown Ostrich (USD9,900)

My favourites are the brown Guccissima and brown Ostrich. Check out all available versions at your nearest Gucci stores or neimanmarcus.com.

Images are courtesy Gucci Italy