It is official that the Mulberry Alexa bag is now the IT bag. Some people might have mistaken that the bag took reference from the Proenza Schouler PS1 bag but it is actually a spin-off from the house’s popular Bayswater, inspired by Alexa Chung’s style. In this yellow color, the bag attracts sightings and attention in the store displays and being carried. My sisters and I went shopping last week and we were stopped by it when we passed by the Mulberry store at the Hilton hotel, Singapore. Unfortunately, we decided not to inspect the bag in person as out of the four sales staff who manned the store that day, all just looked at us awkwardly without anyone taking the initiative to address us or offer to show the bag. Club 21 who brings Mulberry to Singapore should take note that no matter how much you spend on window display and marketing, your sales staff could make or break an image in 10 seconds. The bag just reminds me of the face of the four sales staff now and nothing else. I can’t help it.

Image is courtesy of net-a-porter