I can’t really recall when it started but Frida Gianini seems to have managed to fuse her signature look into Gucci without having to create a big statement like what Tom Ford once did. Gucci Fall/Winter 2010 is to me quintessentially Italian, a Gucci Italian for that matter with its leather jacket, super sharply tailored pants up to the make-up and hair but at the same time, it is also very Frida. “I’ve grown up. It’s more mature clothes for more mature women, because that’s what I am,” Frida Giannini said after her show. If she is right then I have to say that being 38 is probably a prime for any Italian woman because Frida seems to have hit another level of success with this collection. It is one thing to revamp and come up with a total new look for a mega brand like Gucci like what Tom Ford did, but it is another to fuse the house’s signatures seamlessly with the designer’s signature and make it identifiable as a single entity like what Nicolas Ghesquiere has done in Balenciaga and in the case of Frida Gianini for Gucci, it seems like she is earning her respects by following the latter. The bags are awesome too. I can’t wait to see the full collection.

Images are courtesy of style.com