Three Great Journeys, One Historic Game.. 3 Living Football Legends team up for LOUIS VUITTON’s Core Values Campaign which will launch worldwide in June issues – new visuals feature three legendary soccers players of our time; Diego Maradona, Zinédine Zidane and Pelé. The pictures were taken by Annie Leibovitz in a bar in Madrid, where she captured the atmosphere of fun & friendly rivalry among the three personalities playing on a table football.
Check out www.louisvuittonjourneys.com for a featured conversation between the 3 players, in which they discuss their careers, recall the great matches they played in, and exchange views on the world’s favourite game. The last part will experience Pelé and Zidance challenge with each other to a match of table football.
I think the campaign is pretty timely planned with the upcoming world cup fever. Always love the core values campaigns and I think this one is really strong too. A Mon-monogrammed suitcase (presumably belonging to Zidane) and a Keepall are seen near the bar in the picture.
Images are courtesy of Louis Vuitton





















