Following the launch of Tod’s iPad covers, Tod’s launched its very first iPad application ‘My Life is in this Bag’, which allows users to enter and experience the world of Tod’s, and browse the various collections.

This premier application is an interactive and playful way to view and identify with six interesting women through the contents of their Tod’s iconic D bags,  who represent the social, intellectual, globetrotting, family, business and art worlds.

‘My Life is in this Bag’ is a showcase of virtual themed lifestyles, and it represents a snapshot of what is in each woman’s D-Bag, allowing users to journey into the different lifestyles and personalities, and discover tips ranging from the most spectacular destinations around the globe to an insider guide for art and entertainment.

I don’t have any ipad yet but if you do, try it out! The question is, “what is in your bag?”.

PS: Look at those D bags in Croc and Mink! You have to get one of those in your life because it simply is to-die-for!

Images are courtesy of Tod’s