My siblings and I had our first trip to the South Korea last December. The land promises perfect boy/girl band choreography, spotless complexion, cheap but quality skin products, stars who look too cute to be true (they might not necessarily be) and trendy fashion for skinny people with affordable price so in here, little did we expect to be greeted (and swept away) by bags from Bruno Magli. But boy… we really were!
Bruno Magli shoes tend to stay on the safer side of design, which makes them look like grannies standing next to the likes of Choos, Louboutins and Manolos. Once in a blue moon, however, it surprises me. The last time that happened, I ended up buying a pair of SGD565 Bruno Magli shoes that I still consider one of my most precious treasures til date.
While shopping, we came across a pleasant surprise of uncovering an exclusive line of bags made by Bruno Magli only for the South Korean market. Their cube shape bag, made popular by the TV star, Yoon Eun Hye, has been spotted with her in her show and in real life, propelling the status of the bag to somewhat ‘It”. We love the bag the moment we saw it and we adore every single of its details – the leather, workmanship, light weight, color choices and of course, its style and design. The bag is officially our “best buy” from the trip, alongside my green leather jacket from Zara.
The bag still does not have an official name yet. Somebody in the marketing department of Bruno Magli better picks up the slack because I honestly think that this bag has a big potential outside Korea! It should have been named the Cube bag or the YEH bag or something and promoted more. As of now, too bad only the Koreans get to enjoy this beautiful creation. The bag was sold out in December. Upon returning home, we came across a reputable reseller selling this bag outside Korea and the price is below USD1,000. Drooling yet? Contact us at askme@purseholic.com for details.
Not all images are Purseholic’s own.


























