In the spirit of saving the mother earth one plastic bag at a time, Prada is encouraging you to bring your own bag when shopping. Bring your own Prada tote the next time you shop. I still remember when Anya Hindmarch when launched the “I am not a Plastic Bag” tote a few years bag and how it became an overnight sensation. While the Prada BYO Bag is not as cheap, it is pretty interesting and is available in a few designs and color variations to choose from. I am particularly fond of the Mistolino version with leather handles but I personally do not grocery shop that often and when I do, it won’t fit my stuff so I think I will give it a miss. If you like it, go ahead. The Prada BYO bags are available in your nearest Prada stores or online for GBP180 or EUR200.

Image is courtesy of Prada